The people behind the playbook.

We are seasoned entrepreneurs who have built category-defining companies. We genuinely love tackling big problems and working with exceptional teammates and partners along the way.

Mission

Align humans and AI

The founders

Three founders.
One playbook.

Jon Pearce

Co-Founder & CEO

Jon Pearce

Co-founded and led Zipnosis as CEO through its sale to Bright Health Group in 2021. Building Unbounded Insights to define the next category of human-AI partnership.

Ethan Otterlei

Co-Founder & CRO

Ethan Otterlei

Listens first, sells second. Spent a decade proving that formula at Zipnosis alongside Jon, now doing it again at Unbounded.

Derek Rockwell

Co-Founder & CTO

Derek Rockwell

Built and ran engineering at Zipnosis for a decade, through CTO and the sale to Bright Health. Today he runs Unbounded's platform the same way he runs his own agent teams, hands on, every day.

Vision

Become the system of intelligence for every company in the world.

We eat our own dogfood.

Our business and technology all run using Latitude. It's the most sincere endorsement of our product we can offer.